Iana Perovich

Lead Product Designer in fintech and B2B. Based in Valencia, Spain. Russian (native) English (B2) Spanish (B2) Download CV

I turn ambiguous requirements and complex workflows into clear product experiences, from problem definition to delivery.

My work spans risk monitoring, dispute management, KYC/KYB, payments, banking, enterprise systems, and design systems. At Sber, I redesigned an education loan journey, cutting it from four days and multiple visits to one 20-minute branch visit.

I use AI daily for research, UX writing, ideation, and functional prototyping with near-final UI.

Senior → Lead Product DesignerUnlimit / Payments fintech

2023–2026

  • Led the Risk Monitoring System design from stakeholder research and requirements definition through job stories, prototyping, and detailed design.
  • Designed the APM Dispute Center on a tight deadline, turning risk requirements and spreadsheet-based concepts into a clear operational workflow.
  • Audited legacy patterns and UX inconsistencies in Merchant Account to define requirements for a future design system.
  • Designed mobile banking across cards, accounts, payments, transfers, and FX, setting a new visual direction for iOS, Android, and Web.
  • Designed KYC/KYB and onboarding flows, resolving UX issues directly with an external provider.
  • Led selected Merchant Account initiatives by structuring ambiguous tasks, reviewing designers’ work, and aligning solutions with product stakeholders.
  • Built a functional APM Dispute Center prototype with near-final UI in three days using AI and an existing component library.

Senior Product DesignerSber / Major Russian bank

2020–2022

  • Designed lending journeys for iOS, Android, and Web across four development teams.
  • Collaborated with UX researchers and writers on hypotheses, prototypes, and usability studies.
  • Designed iPad app workflows for in-branch customer service.
  • Reduced the education loan process from four days and multiple visits to one 20-minute branch visit by redesigning the journey.

Middle → Senior UX/UI DesignerNauka / Enterprise software for industry

2017–2020

Led the redesign of Riverdoc, an enterprise ECM and workflow management system:

  • Validated the redesign through user research with employees, stakeholder interviews, workflow analysis, and usability testing.
  • Created a reusable UI kit spanning components, page templates, and interaction rules.
  • Documented use cases, guided implementation through design reviews, and mentored another designer.
  • Improved employee productivity by simplifying workflows and removing unnecessary functionality.

UX/UI DesignerCubeline Agency / Full-service marketing

2015–2017

  • Designed B2B and B2C websites and digital products from concept to launch.
  • Designed the first version of LabelUP, an influencer campaign management platform.
  • Worked across analytics, personas, use cases, prototypes, and usability audits, collaborating with clients and developers through delivery.

Contacts

LinkedIn For work updates, mutual connections, and a little professional lurking. Let’s connect Telegram For quick hellos, casual questions, and fewer formalities. Probably the fastest way to reach me Strava For rides, runs, and occasional suffering. Follow along and give kudos if you feel like it