I created a visual language for a digital banking platform, led its rollout across mobile and web, and applied it to onboarding, accounts, cards and crypto concepts. I also developed the illustration style and created all the illustrations Lead Product Designer Core banking work: late 2022–2024 New-brand extension: 2026
I created two visual directions from scratch. The selected direction was friendlier and less tech-driven, aimed at a broader audience. I rolled it out in stages, starting with typography and then adding color, components and illustrations
I defined the strategy and implementation sequence for moving mobile and web to the new visual language, coordinating with engineering. I designed the UI components for the new mobile library, while another product designer adapted the web screens under my visual direction. Existing banking flows remained intact
I designed the mobile KYC flow end to end. For web KYB, another product designer created all the screens under my guidance. I shaped the navigation, reviewed every screen across multiple iterations and aligned design decisions with product stakeholders
I explored automated card ordering, crypto accounts and transfers within the existing banking product. The shipped card-ordering solution was reduced to a simple request, without the full automated flow. The crypto concepts were not launched
In 2026, I restyled the existing KYB flow for a new crypto brand in one week. The initial brand concept included only a few screens, so I refined components and expanded the design library without changing the flow. I documented all changes for frontend developers. I also designed a crypto card app concept in the same visual style
I created the original visual language and illustrations for mobile and web banking from scratch. My role combined hands-on product design with design guidance across banking flows and product concepts. For the new crypto brand, I worked within its existing visual style, expanding the design library for KYB and designing a crypto card app concept
